Our Latest Insights

Deep dives, stories, and expert takes from the Monitor Paid Search team.

Featured

How AI is Revolutionizing Paid Search Strategies

Explore how machine learning is optimizing ad placements and budgets more intelligently than ever.

Sarah Johnson • Sep 20, 2025
Analytics

Understanding Competitor Keyword Bidding Patterns

How analyzing your rivals' bidding logic can shape smarter campaigns.

Tips

7 Ways to Lower CPC Without Losing Conversions

Tactical methods to optimize budgets efficiently.

Case Study

Scaling Retail Campaigns During Peak Season

Behind-the-scenes insights from our Q3 retail push.

Opinion

Why First-Party Data Is the Future of Advertising

The privacy shift is forcing marketers to rethink tracking forever.